• Being unstoppable or relentless means settling for nothing. Setting a goal achieving it and aiming higher
  • A person who is relentless doesn’t know the term “Good enough”.
  • Believe this: everything you need to be great is already inside you
  • Decide. Commit. Act. Succeed. Repeat.
  • Truly relentless people are predators with a dark side which refuses to be taught to be good. If used well your dark side can be your greatest gift.
  • Everything is impossible until someone does it
  • Greatness makes you a legend, being the best there is makes you an icon.
  • Champions put people in the right place to get results and to make everyone else around them look better
  • Cleaners only care about the end result and will break the rules, if required.
  • You can’t commit to excellence until your mind is ready to take you there. Teach the mind to train the body.
  • Mental dominance is what ultimately makes you unstoppable
  • Challenge yourself to be uncomfortable, push past the apathy, laziness and fear.
  • You must crave the results so intensely that the work is irrelevant
  • If you want success of any kind, you have to be comfortable being uncomfortable. Every time you think you can’t, you have to do it anyway.
  • Do the work before you need it, so you know what you’re capable of doing when everyone hits the panic button and looks at you.
  • You can’t stay in your comfort zone and expect results.
  • Its ultimately your mental focus and concentration, your ability to control your environment and the heartbeats of others that determines whether you succeed or fail.
  • A cleaner is never going to stand up in front waving a towel; he’s down at the end, alone, focused and unemotional.
  • The fastest way to tumble out of the zone is to allow emotions to drive your actions.
  • When faced with a challenge try and direct the butterflies in the stomach in the right direction. They are not going away but now you are controlling how you feel about them.
  • Born bad, but taught to be good. Born relentless but taught to relent.
  • If you want to be unstoppable, you have to learn to put aside everything, you’ve been taught, all the restrictions and limitations, the negativity and doubt.
  • Instinct is the opposite of science: research tells you what others have learned. Instinct tells you what you have learned.
  • When you are great, you trust your instincts. When you’re unstoppable, your instincts trust you.
  • When you are trusting yourself, you have the focus and efficiency to pinpoint the one big move that will do the job.
  • The satisfaction and sense of achievement will blow your mind when you finally arrive, knowing that you arrived on your own with only your instincts to guide you.
  • Being conventional is for those people who want to be ordinary and ordinary isn’t going to take you to the top.
  • You dont get to be the best at anything without blistering confidence and an impenetrable steel. You get there by taking huge risks that others won’t take.
  • Staying safe means being limited, and you cant be limited if your going to be relentless.
  • Being relentless is a hunger that never subsides.
  • A cleaner with a strong dark side can succeed at whatever he chooses.
  • Control your dark side, dont let it control you.
  • A Cleaner doesnt give a damn what you think about him or his dark side.
  • Forge partnerships to become even more competitive and intense, not because you can share the pressure and take less responsibility.
  • Stress keeps you sharp, it challenges you in ways you never imagined and forces you to solve issues and manage situations that send weak people running for cover.
  • Your level of success is defined by how well you embrace it and manage it.
  • A cleaner doesnt respond to external pressure, he puts the pressure on the other person who is trying to get under his skin.
  • You don’t compete with anyone, you make them compete with you.
  • Getting to the top is one thing, but staying at the top and going above and beyond is whole another story.
  • Cleaners never feel external pressure, they only believe whats inside them.
  • Nothing feels as risky to a cleaner.
  • A cleaner is fully prepared and relies on instincts to adapt to a situation.
  • A cleaner lets go of fears and insecurities and trusts his ability to handle any situation
  • You have to be willing to fail if you’re going to trust yourself to act from the gut.
  • You can’t control or anticipate every obstacle that might block your path. You can only control your response, and your ability to navigate the unpredictable.
  • A cleaner feels no pressure when he screws up and has no problem admitting when he’s wrong and shoulders the blame.
  • Cleaners are completely desensitised to criticism and blame, and they expect you to be the same.
  • Create your own pressure to succeed, dont allow others to create it for you. Have the confidence to trust that you can handle anything.
  • Have the confidence to say you’ve screwed up, and people will respect you for it.
  • When you are the guy at the top, its on you to pull everyone else up there with you, or everything you’ve built comes crashing down.
  • A great leader knows the best way to get people to raise their performance is tp put them where they can truly excel, not just where you want them to excel.
  • Trust yourself. Decide. Every moment that you sit round trying o figure out what to do, someone is already doing it.
  • Make a choice, or choice will be made for you
  • A Cleaner makes decisions because there is no chance he is going to let anyone else make a decision for him
  • Thinking doesnt achieve outcomes, only action does.
  • Good things come to those who work
  • Get the best people around you, know your strengths and weaknesses, and trust others to do what they do best.
  • You dont become unstoppable by following the crowd, you get there by doing something better than anyone else can do it and proving every day you’re the best.
  • If you know you’re going to have constant pain, can you get comfortable being uncomfortable?
  • Cleaners have a high tolerance for physical and mental pain.
  • It all comes down to this. No matter what you do in life, Are you willing to make the decision to succeed? Are you going to standby that decision or quit when everyone else tells you to quit?
  • Cleaner Law: when you reduce your competition to say “you got lucky”, you know you’re doing something right.
  • You cannot understand what it means to be relentless until you have struggled to posses something thats just out of your reach.
  • Cleaners dont care about instant gratification, they invest in long term payoff
  • Being unstoppable makes you an icon and it comes only with hard work
  • There is no privilege greater than the pressure to excel, no greater reward than earning the respect and fear of others who can only stand in awe of  your results.
  • A cleaner has no need to announce his presence, you’ll know he’s there by the way he carries himself; always cool and confident.
  • Cleaners set themselves apart from their colleagues and peers, distinguishing themselves by rising to a higher level.
  • Cleaners dont care about being liked. They care about getting what they want, and thats the only way to be relentless.
  • When others have to fight you by flinging insults, you’ve already won; it means they have no idea how else to compete with you.
  • Cleaner Law: the same guy who is worshipped as a cutthroat competitor is also the guy most likely to be called an asshole by everyone around him.
  • A Cleaner can count on few people, and if you’re one of them, it means you’ve earned it.
  • A cleaner has to be able to trust that everyone around him has his back and isn’t operating under some separate agenda.
  • Cleaner Law: Surround yourself with those who want you to succeed, who recognise what it takes to be successful.
  • A cleaner is done when he says he’s done, not when you say he’s done.
  • What most people think of as failure, a Cleaner sees as an opportunity to manage and control a situation, pulling it around to his advantage, doing something everyone else says is impossible.
  • Cleaner Law: if your name is on the door, you’d better control what happens behind that door.
  • Success and failure are 100% mental. One person’s idea of success might seem like a complete failure to someone else.
  • You must establish your own vision of what it means to be unstoppable, you cant let anyone else define that for you.
  • When everyone else is talking about how you “failed”, you show up like a professional, remap your course and get back to work.
  • Every dream you imagine, everything you see and hear and feel in your sleep, thats not a fantasy, that your deep instinct telling you it can all be real. Follow those visions and dreams and desires, and believe what you know. Only you can turn those dreams into reality. Never stop until you do.
  • Be Relentless.

Now, over to you..

I would love to know you what were your key takeaways from this book. Feel free to share in the comments below.