Why Blogging Is Crucial For Your Success Online

Affiliate marketing, network marketing, direct sales or maybe you have a traditional offline business.

Regardless of what industry and niche you are in, having a blog can tremendously bring you results like clockwork on the long run.

People often neglect having a blog on their site because of the lack of instant gratification of results at the beginning stage of a blog.

It’s a long term strategy to success. Imagine making money from a blog post or a video you put online years back.

That thought alone can help you realize that the short-term effort you put to your business is getting you paid for the years to come even if it doesn’t show much reflection on your tracking number initially.

That’s just the way it is.

Kinda like fitness. Lifting weight for one day will not get you in shape. On the long run, you will become.

There is an unbelievable percentage of people out there who thinks blogging is just a waste of time and blogging is not for businesses and its something you do for fun.

I would strongly disagree to that because the whole World Wide Web is built on content from multiple blogs.

Deferring from that fact, I believe is blogging is the best way to even start a revolution and to sound your opinion to people across the globe.

(Am I sounding somewhat like a techno politician? Haha…)

Now I wanna go over the blogging mindset

Mindset of Blogging

Truth be told, blogging is not a GET RICH QUICK method of marketing. It requires three things

  • Consistency
  • Good Compelling Content
  • User Engagement by driving traffic

These core steps are essential to take advantage of a blog.

Quantity is of least importance here. Quality is what you have to work on.

The more quality of the content, the more engagement on your blog leading to subscribers and customers.

Sometimes my posts go way over the board to 1000+ words, but it depends, if you like to convey something in detail, you can shoot for it.

…but a word of caution, consistent lengthy blogging can suck up your time so manage it wisely.

That’s the mindset of blogging in a nutshell.

Significance of Blogging

Blogging is simply the easiest way to get started to building your credibility as a marketer.

A blog with helpful information can transform you into an expert that people look upto over time because of the content you have on your blog.

People get instantly attracted to anyone who is boldly and confidently giving them useful information.

Sure, in the beginning, blogging might look like a waste of time, I know I used to feel it once but overtime as people read my post, it was like people knows that I know what I know.

A lot of I knows, right…??

When you blog there is miraculous thing happening to you and for your end user.

You will learn what you are blogging about and express it in your own words for the world to see.

As times goes on and you pile up content upon content upon contents and so on…you unconsciously become a leader in that niche, because of the user engagement and traffic you drove to the site.

The visitor who reads your blog post will feel an invisible connection with you, because you are simply expressing what you learned to a group of people who are hungry for the information you share.

This is the just a lead generation aspect of it.

Blogging and shooting videos consistently can actually help you become a better public speaker because when you write you are writing you improving your usage of words and when you make videos you are tapping in to the nervous system that functions while you speak in public.

It kinda like a one-stop solution to auto-pilot, relationship building, improving vocabulary and public-speaking training over time.

If you look closely into these qualities, aren’t these the qualities you see in a person who is a leader in his niche; aren’t these the qualities you would have wished you had while you saw someone having these qualities?

Believe me, it absolutely magical to have all these abilities in you and at the same time helping people to make money online is like icing on the cake.


Blogging consistently can help you transform yourself as well as impact other people’s lives effectively and the key is to create good compelling content and ofcourse, Tell others…

So guys, I would love to know your feedback on this article, let me know in the comments below.

Until next time,

Brian Babu
Your Success Coach

4 Pitfalls To Avoid While Blogging to Make Money Online

Often times I have seen many people start blogging to make money online but end up getting burned out and give up on the very step their business is built around.

Creating Content.

I have heard people spending a great deal of their time to blogging and substantially less amount of time building relationships.

Most new marketers who are exposed to a lot of information try to figure this out by themselves and try to outsmart somebody who has all the knowledge and information required to execute.

Not many newbies understand fully how to approach their business.

Some of them concentrate on non-income producing activities so much that little to no importance is given to income producing activities and hence the “flake-out”.

Blogging has become easy especially with the sophisticated tools we have right now on the web almost any person can create content.

But…only a fraction of those people who create content are succeeding..

..there are many reasons why it did work for some and why it didn’t work for a few..

I thought of writing the pitfalls you need to look out for while blogging to make money online and If you are in my team or in some other leader’s team trying to build your business and struggling to make any income at all, this article is for you.

…and here we go…

4 Pitfalls To Avoid While Blogging to Make Money Online

Blogging Pitfall #1 : Not having a strong “Why”

Everyone wants more money and that’s true if you ask any sane person out there.

Money doesn’t buy happiness. Sure but it does become the cause to happiness. It sure does become a medium to help you have a better healthy lifestyle.

A lot of ‘em who get into network marketing niche or make money online niche don’t have a goal set.

They do not have a vision to what they are working on.

Its like pointing a gun straight and having no target to shoot.

Unless you get clear on what you want with the money you earn, you can’t focus.

Remember its not about having a magic figure as goal, it goes beyond that. You need to know what would that “magic number” enable you to do in your life.

There are 2 rules that MUST be followed at all times within your business.

  1. Set a clear intention for your outcome even if the “how to” for reaching that outcome isn’t completely clear.
  2. Take action before you even know what you are doing.

I know this one would crack the #1 in the list of pitfalls because I came across this pitfall when I joined Empower Network initially.

I didn’t have a clear outcome set. I didn’t what to shoot for and hence my lack of clarity made my business suffer.

In a later post, I’ll show ya how to set a clear outcome.

…and over to…

Blogging Pitfall #2 : Spending too much time on blogging

This is a bummer. Trust me. When I got started online, spending to much time on creating content used to be a serious pitfall for me after not-setting-a-clear-outcome.

There are different steps/activities you need to do inorder to make money online or to build your business.

It includes activities like blogging, sharing your content and doing something live to build relationship.

All these three steps work hand in hand and all are equally important.

Spending too much time on blogging is really serious issue.

Some people say I have a 9-to-5 full time job and I don’t have time to blog or create content.

Seriously though, if you focus you can get your value-drive content out there every day in just 1 hour.

If you don’t even have atleast 1 hour to invest into your business for building it part-time, then I don’t think making money online is for you.

Yup, am being straight up honest with you. You gotta spend sometime but do not overkill it.

I have seen people take 2 to 3 hours to create content and all they do is adjust the font-colors and stuff which doesn’t really matter at all to your marketing.

Some believe that posting unlimited content out there can bring them conversions and that is just baloney…

Blogging is just one side of a triangle. All what a blog does in short is, to

  • Give you an authority figure
  • Conversation starter to build relationships
  • Lead Generation
  • Attraction Marketing

This is just a tip of the iceberg.

I usually shoot for my blog posts for an hour. Within 1 hour, I make sure I have covered everything because if you spend too much time you will lose the enthusiasm to blog daily and as a result…

You do not generate leads and hence no sales.

That’s one sucky road. I agree.

You wanna build your business fast, then avoid the next pitfall…

Blogging Pitfall #3 : Not marketing your content

A Blog is essentially a website with ability to add latest content which provides value.

Its just a digital real estate, with your blog posts, video, infographics etc.

The only thing a brand new digital real estate a.k.a your website misses is the life of blood of your business, traffic.

I can take multiple examples to illustrate this for you.

Just like a human body without blood (yeah, I know its a little cannibalistic…LOL) or a V12 engine with no fuel in it, it cannot function properly.

You might have the best responsive fast loading SEO blog with great content avoiding pitfall #2, creating content in short time but its just no good if there is no one seeing your content.

New marketers are often hit by a false-belief that if you post content daily, traffic will just come.

ITS NOT TRUE!! It does happen but new blogs have to earn that kinda search traffic.

Its your responsibility to drive traffic to your piece of content after publishing it on the web.

Your blogs need to have eyeballs stuck to it and if you want Google to drive traffic to you, you need to gain some people’s interest with your on-page SEO rich content.

As mentioned in the previous pitfall, you do not want to overdo this either. There is a fine line between sharing and being spammy (if that’s even a word).

Post your content to in places where people of your target market resides.

For example, you do not want to post your internet marketing blog post, in facebook groups with people talking about puppies all day.

They are just not interested in your ….ish, if you know what I mean. 😛

If you have a blog about puppies, you can get that content in this facebook group.

On the other hand if you were to share your content to facebook groups where people are looking for opportunities or ways to make money online, that is your target audience.

Make sense? Awesome!

Ever wondered why some people just don’t leave a comment on optin to your list?

….and that takes us to pitfall #4

Blogging Pitfall #4 : Absence of call to action in your blog posts

When writing your lead-sucking, value-driven badass blog post, you need to imagine that your reader is the world’s most dumbest person, that unless you tell him to do something he/she wont to do it, even though its understandable such an action is required from their side.

It’s a little mean, but it’s the truth.

In my defense,

The Truth shall set you free, but at first it will piss you off – Tony Robbins.

Lets say you have avoided all the pitfalls and while tracking using Google Analytics, your website is active but your sales are just not so impressive at all.

People are literally taking the value you provide to the marketplace and you are not getting much leads, guess what you are missing, a small piece in the puzzle that could make all the difference to your game.

Its called Call to Action (CTA).

Absence of this badass element in your blogging can hurt your business severely. Absence of a CTA is the barrier that virtually stops your visitors from being your lead and perhaps becoming your customer.

If you’re not optimizing your blog with offers and calls-to-action, you’re missing out on a tremendously powerful business opportunity to generate leads, thus diminishing the value of your blog’s ROI (return on investment).

Your blog visitor could be at different points in the sales process. Your visitor could be first-time visitor, a sales-ready lead etc.

Your Call to action has to be prepared in such a way that it resonates with people at multiple points of the sales process and ofcourse your CTA must lead your visitor to a capture page.

So next time, make sure you do have a strong CTA to capture leads.

Bonus Blogging Pitfall: Sales Letters…BOOORING

[shawn michaels images saying boooooooring!!]

Here is a bonus tip for you. Avoid writing sales letters in your blog post.

When I see blog posts with too much of pitching in it, I just doze off or else I just go to facebook.

Why? Sales letters are just so boring.

Take the world’s top trafficked sites on Alexa.

  1. Google
  2. YouTube
  3. Facebook
  4. Yahoo! (I don’t know how or why, but they are hanging in there.)

As you can see folks, these sites get a huge amount of traffic because they have helpful information, the visitors are entertained, visitors are able to socialize and connect with other people.

This exactly what people expect from your blog. Well, you might or may not be able to hit all the check marks, but its worthwhile to know people are not their to read your blog post to see your sales presentation or read sales letters.

So get rid of sales letter blog posts and give useful content with the entertaining information just project your personality, your quirks and stay unique.

This is what will help you succeed in this business.


Alright guys, I had literally had a nice time writing this article for you. I guess I spent 5 mins extra in my 1hr blogging strategy cuz of the bonus tip. 😉

If this article has helped you and has been informative, kindly like and share my blog post.

What are the pitfalls you have come across or you feel you are going through while building your business, feel free to chime-in in the comments below.

Until next time yo,

Brian Babu
Your Empower Success Coach


Stop Dreaming & Take Massive Freaking Action

I mean lets face it…we all like to dream about a better life, better relationships etc etc… I know I do.

See this post is like a confession.

I haven’t been following my own advice lately. I always talk about blogging daily and learning daily.

I have failed. I have been going through a rough patch in life with visa issues and stuff that comes along with it.

For almost a month and a half, i had been clogged with clients and job hunting so I can stay in Oman.

Well apparently, they have nationalisation going on here and they have banned visas for like 6-months and that can do a lot more hurt than “Oh! I’m not getting a visa” for guy like me who has lived here his whole life.

On top of that I had some clients which i had to deliver before i leave here.

I do not know if any of you guys have been in this scenario before, but its a nightmare.

Since I almost work 20 hours day to get the projects done, I tend to dream alot..

because I am working that hard to get the projects done and the same time looking for a job.

I friend of mine once said, “Indians are good at managing stress”

At first, i didn’t agree with her but now i realise she was right.

Now you could be thinking, why am i writing all this on a blog?

Well, its a sigh relief to let out whatever is in your head and just let it go.

Today i got done with all the projects and am just relieved, i can get back on the horse and start giving value.

I have always dreamed…ahem…actually planned to blog daily, workout daily and get this blog up and running…

I wanted to shoot videos and help people like you to make money online…

but nothing worked out….

This probably might have happened to a lot of them out there…I have seen blogs left alone with just 5 to 6 blog posts…

Its just sad. Its like how Steve Job said

People say you have to have a lot of passion for what you’re doing and it’s totally true. And the reason is because it’s so hard that if you don’t, any rational person would give up. It’s really hard. And you have to do it over a sustained period of time. So if you don’t love it, if you’re not having fun doing it, you don’t really love it, you’re going to give up. And that’s what happens to most people, actually. If you really look at the ones that ended up being “successful” in the eyes of the society and the ones that didn’t, oftentimes it’s the ones [who] were successful loved what they did, so they could persevere when it got really tough. And the ones that didn’t love it quit because they’re sane, right? Who would want to put up with this stuff if you don’t love it? So it’s a lot of hard work and it’s a lot of worrying constantly and if you don’t love it, you’re going to fail.— D5 Conference: All Things Digital, May 30, 2007

I guess, thats just a kick on my own head…to get things going.

If you are someone, who is stuck with life issues, all i can say is…hang in there…

They are not meant to stay, but to pass away.

With that being said, i wanna thank you for stopping by. Hope to deliver you as much value as possible to help you live your dream.

I gotta get back to shooting some training videos….

Take Care. 🙂


Generate leads without hitting up strangers at costa

Generate leads without hitting up strangers at costa

You know what…..I love costa coffee, infact its my favourite joint to relax myself sipping a double choco and use their wifi for blogging daily.

In fact am writing this very post sitting at costa…

I was thinking about how can i give you guys value and i wanted to choose something so that i can really over deliver.

…..as i was thinking and checking my facebook and tweets…

one of my college junior and her father walks up to me with a smile….

I was thinking, “Why is he smiling?”…i basically ignored it because i couldn’t recognize him although i had a doubt if i had seen the old man’s daughter somewhere…

I wasn’t quite sure who she was or if she was just a look alike of someone i knew.

I graduated from college 2 years ago, how am i supposed to remember, right?

The girl walks up to me and asks me, “Are you from waljat?”

After a bit of a shock I was like, “umm…i graduated from there. How do you know me?”

“I studied in Waljat. I’m you junior”


Now at this point the old man came in and started the usual network marketer’s “Hey, how you doing?”

He asked me what i did for a living, where i’m working…basically trying to understand what is the problem i am facing so he can pitch his goods to me 😉

So i was sitting there and having a happy conversation. Everything is fine.

After we talked about my visa, (i was having a very hard time getting a visa), he found the problem and this is what he said…

“Actually i think i have something you can benefit from since you are a computer science student”

…i kid you not…at that statement my mind was going like, “ok here comes the pitch”

He didn’t say a word about the company and the only thing he mentioned is its a dubai-based company selling eCommerce products….

so am expecting him to say its a network marketing opportunity or MLM or something….

but nope…nothing at all.

So he went on with a 5 minute pitch and told that his senior manager will meet me and talk to me about the opportunity…

In my mind, i was so confident, “this is 100% network marketing opportunity”, why?

A) the old man was a “traditional” network marketer

B) he delivered zero value to me

C) he tried, but he failed to use the power of attraction so i would eager to know more about his offer

but as a man, respecting his age i didn’t want to say, i’m not interested so i didn’t want to just ignore him like i used to ignore these “old-school” marketers.

I asked him politely, “Is this a network marketing opportunity?”

He was shocked and said, “how did you know?” and his daughter had a jaw-drop.

Pretty darn sure, they didnt expect that from me. I was just a normal customer sitting in costa browsing the web, well actually thinking of something to write.

I just smiled at him and said, ” I’m an affiliate with empower network.”

“Whats that?”

“Its about internet marketing. I teach people how to make money online and help network marketers generate leads and convert sales on the internet”

I had a sense of authority when i actually said that to him…hehe

after continuing with his pitch which was basically promoting and praising what he is trying to sell…

and he gave me his card and left…

I was sitting right there…wow…thank God i just got an amazing topic to right about…

hence this post.

Deep down i was thinking, if only i could help him build his business by teaching him or her daughter how to generate leads online maybe they can get benefited.

Anyways they are going to call me to setup a meeting, for another loooooong boring pitch. I don’t feel like going behind them at all because metaphorically am the deer and he is the hunter…

no deer on the planet ever stands for a hunter…it just runs away.

I teach people the exact opposite and thats “being the hunted”.

My goal is to help you attract leads and get people to buy from you, ONLY FROM YOU!!!

For all i know, i do not know if i can help him to build his business…

…cuz you know he is old and he has been doing 3-way calls and other crap for a long long time probably…so he might not choose to do things the different way (the smart way)….but hey who is forcing…

I’m doing what i love to do the most…hehe just like Vin Deisel says in Fast 6 with a bit of attitude even though am using it in a completely different scenario, “Take it or Leave it” m/

If you are a network marketer, trying to prospect people by promoting your product….all i can say is good luck….its going to be insanely hard…

But when you get in with the main intention is to make other people’s lifes better and provide value by doing so…network marketing is just a breeze and…

not bragging though….with the tools i use you can go sky high and beyond…thats how powerful the world wide web is baby..

thats all for now folks…had a pretty good evening talking to them and sharing one of my life experience & giving you some golden nuggets….

time to get back home and nail my workout..

This is your online success engineer signing off,



A simple kitchen organizing method which made my blogging efforts easy

I had been busy lately working different web designing projects as a part of my freelance.

I enjoy doing what i do, both as an empower network affiliate and as a freelance web designer / developer in Oman.

A couple of months back i have been having a really hard time managing both, as i got some big gigs as a freelancer (not complaining) and i wasn't active as i used to be.

so my fitness was taking a route to the south (i don't know if its even a sensible phrase, i'm Indian and frankly who cares if the route south sentence make any sense...lol)

I always had a plan to start with FocusT25, the latest workout by Shaun T as i crushed Insanity last year. I surely would go for insanity, once again. Its more fun to go back on the "insaniac" track.

One thing i know about fitness is that without nutrition your workout regime is just like a derailed train.

Now getting all workouts, supplements (if any) and all your meals at the right time is insanely harder than the workout unless you pre-plan efficiently.

I know am talking alot about fitness and if you are a couch potato guy, you can learn a thing or two from here....just saying...

So last year when i managed to do insanity, i found out myself slacking off in getting my meals in and since i didnt get the right kind of fuel to get through the workout, my fitness suffered a little bit.

Hold on. i'll come back to how this connects with blogging...

As i did insanity, overtime i experimented a method which would help me get my nutrition at the right time of the day, instead of getting my hands on a pizza or some crap like that...

Pizza lovers...sorry...no offense... 😛

What i did was, over the weekend i did my shopping getting all the stuff i need for my diet and prepared each of my meal for a week before hand...

which means, while you do insanity in one day you will have to eat a minimum 5 meals, which includes 3 main meals and 2 snacks.

The reason they recommend to eat 5 meals a day is because it increases your metabolism rate and help you burn fat off....thats a lil tip for my couch mates.. 😉

The 3 meals includes the good old breakfast, lunch & dinner. The first 2 are manageable but i usually slack off on the 3rd & the 4th meal of the day, the lunch & snack.

so during my weekend i'll be preparing 2 x 7 meals so those 2 meals are taken care of for each day.

I put those meals in separate bowls in which i label the bowl with the day and meal number, so i can just grab each bowl every morning and go to work with zero worry about slacking off on my diet.

It might be hard, but its worth it.

Not to mention my end results are the workout was great too.

Now to the part where it all makes sense with blogging.

Blogging is crucial for you to make money online a.k.a generate leads and convert to sales but blogging could be tedious like meals in the workout example.

If not taken care of, it could derail your marketing efforts. The prime aim of marketing on the internet is to get yourself out there through your blog, your personality (quirks and weirdness included) & your VALUE!!

Blogging daily seems like a hard task but its very simple if you have some spare time. Like lets just say, you have a full time job and you have nothing else to do after work other than prepare dinner and sleep or maybe workout...

You can easily spare 2 hours for both blogging and marketing included.

If you are like me, you might have to use 'kitchen organizing method' on your blogging.

This works seemingly well if you are using the wordpress blogging platform.

In your weekends, you could spend one day jotting down different post titles that will attract your target market and in a bracket write the actual topic on which you will be writing about.

For example,

A simple kitchen organizing method which made my blogging efforts easy (Easier Blogging/auto-blogging)

You can jot down a minimum of 5 post titles on various topics, ofcourse based on the niche you choose.

In a wordpress platform,

Open up your wordpress blog and click on posts > Add New Post and blog like a renegade.

In wordpress you have an ability to set the article to go live on a specific date. If you are a typing your first article, set it up to publish the article a specific date and go on doing the same until you finish the articles.

Now you can spend the rest of the days of the week concentrating on your life activities, lets say a job (probably because you want to build your empower network business) or workout or whatever.

It started getting totally badass when you keep posting articles and you get traffic to your blog. We are talking about automated income from your blog, when you were probably spending time with your partner or kids or having fun and living life.

In a blogbeast platform,

sorry to be the barer of bad news, but it ain't that bad....as always i've got your back

in the blogbeast, you do not get the auto-posting feature, instead you could make a slight adjustment to the 'kitchen organization plan'.

In your weekend or whenever you have your creative juices flowing, you could pull out laptop and start writing an article in Word and save it in your hard drive.

Caution: Be careful to save it in a drive where your operating system is not installed. (I'm little bit of an IT geek too....you should be knowing that by now...lol). If your hard drive crashed because of some reason, you want your work to be safe.

So at this point all you have to do is to post each article daily and on the blog beast platform. You are not spending the usual 2 hours like you would have to but instead you are just merely copying and pasting your own content on the platform for the world to see.

I usually use the blogbeast for training my team...its a perfect platform for training my members, which means if you are joining me, am right there in your back office helping you succeed online.

Now if you are an avid reader of my blog, then you could be wondering, what about marketing your blog post?

To those folks, thank you for being such an avid reader. I really appreciate it. For those folks, who are new to FastlaneMLM, welcome and i'm looking forward to seeing you in the avid reader's club.

To answer the possible question of my peeps, on wordpress platform marketing is taken care of all by itself. Thats right, you can save an hour worth of marketing and content sharing just the moment to you hit the publish button on the wordpress article poster.

Your content would just go on all social media accounts you have linked it with and easing your marketing efforts greatly.

For BlogBeast users, sorry buddy. No donuts for you here.

Although as solution for both platforms, you can always rely on a paid service called PostPlanner or OnlyWire to ease your marketing efforts.

Its just an option, not mandatory. I take my business real serious so i wouldn't mind spending some extra time on spreading the word everywhere as much as possible.

Remember, motivation and the sheer willingness to help and be of service as many people as possible will bring you success.

Just finished my double chocolate at costa...hmm..!! Really gets your creative juice flow.

I hope you got a ton of value from this blogging tip today. Use this in your business and let me know how it works for you and also do feel free to share what you use in your business for making your blogging efforts easy down in the comments below.

Until next time folks with more blogging and MLM tips...