Often times I have seen many people start blogging to make money online but end up getting burned out and give up on the very step their business is built around.
I have heard people spending a great deal of their time to blogging and substantially less amount of time building relationships.
Most new marketers who are exposed to a lot of information try to figure this out by themselves and try to outsmart somebody who has all the knowledge and information required to execute.
Not many newbies understand fully how to approach their business.
Some of them concentrate on non-income producing activities so much that little to no importance is given to income producing activities and hence the “flake-out”.
Blogging has become easy especially with the sophisticated tools we have right now on the web almost any person can create content.
But…only a fraction of those people who create content are succeeding..
..there are many reasons why it did work for some and why it didn’t work for a few..
I thought of writing the pitfalls you need to look out for while blogging to make money online and If you are in my team or in some other leader’s team trying to build your business and struggling to make any income at all, this article is for you.
…and here we go…
4 Pitfalls To Avoid While Blogging to Make Money Online
Blogging Pitfall #1 : Not having a strong “Why”
Everyone wants more money and that’s true if you ask any sane person out there.
Money doesn’t buy happiness. Sure but it does become the cause to happiness. It sure does become a medium to help you have a better healthy lifestyle.
A lot of ‘em who get into network marketing niche or make money online niche don’t have a goal set.
They do not have a vision to what they are working on.
Its like pointing a gun straight and having no target to shoot.
Unless you get clear on what you want with the money you earn, you can’t focus.
Remember its not about having a magic figure as goal, it goes beyond that. You need to know what would that “magic number” enable you to do in your life.
There are 2 rules that MUST be followed at all times within your business.
- Set a clear intention for your outcome even if the “how to” for reaching that outcome isn’t completely clear.
- Take action before you even know what you are doing.
I know this one would crack the #1 in the list of pitfalls because I came across this pitfall when I joined Empower Network initially.
I didn’t have a clear outcome set. I didn’t what to shoot for and hence my lack of clarity made my business suffer.
In a later post, I’ll show ya how to set a clear outcome.
…and over to…
Blogging Pitfall #2 : Spending too much time on blogging
This is a bummer. Trust me. When I got started online, spending to much time on creating content used to be a serious pitfall for me after not-setting-a-clear-outcome.
There are different steps/activities you need to do inorder to make money online or to build your business.
It includes activities like blogging, sharing your content and doing something live to build relationship.
All these three steps work hand in hand and all are equally important.
Spending too much time on blogging is really serious issue.
Some people say I have a 9-to-5 full time job and I don’t have time to blog or create content.
Seriously though, if you focus you can get your value-drive content out there every day in just 1 hour.
If you don’t even have atleast 1 hour to invest into your business for building it part-time, then I don’t think making money online is for you.
Yup, am being straight up honest with you. You gotta spend sometime but do not overkill it.
I have seen people take 2 to 3 hours to create content and all they do is adjust the font-colors and stuff which doesn’t really matter at all to your marketing.
Some believe that posting unlimited content out there can bring them conversions and that is just baloney…
Blogging is just one side of a triangle. All what a blog does in short is, to
- Give you an authority figure
- Conversation starter to build relationships
- Lead Generation
- Attraction Marketing
This is just a tip of the iceberg.
I usually shoot for my blog posts for an hour. Within 1 hour, I make sure I have covered everything because if you spend too much time you will lose the enthusiasm to blog daily and as a result…
You do not generate leads and hence no sales.
That’s one sucky road. I agree.
You wanna build your business fast, then avoid the next pitfall…
Blogging Pitfall #3 : Not marketing your content
A Blog is essentially a website with ability to add latest content which provides value.
Its just a digital real estate, with your blog posts, video, infographics etc.
The only thing a brand new digital real estate a.k.a your website misses is the life of blood of your business, traffic.
I can take multiple examples to illustrate this for you.
Just like a human body without blood (yeah, I know its a little cannibalistic…LOL) or a V12 engine with no fuel in it, it cannot function properly.
You might have the best responsive fast loading SEO blog with great content avoiding pitfall #2, creating content in short time but its just no good if there is no one seeing your content.
New marketers are often hit by a false-belief that if you post content daily, traffic will just come.
ITS NOT TRUE!! It does happen but new blogs have to earn that kinda search traffic.
Its your responsibility to drive traffic to your piece of content after publishing it on the web.
Your blogs need to have eyeballs stuck to it and if you want Google to drive traffic to you, you need to gain some people’s interest with your on-page SEO rich content.
As mentioned in the previous pitfall, you do not want to overdo this either. There is a fine line between sharing and being spammy (if that’s even a word).
Post your content to in places where people of your target market resides.
For example, you do not want to post your internet marketing blog post, in facebook groups with people talking about puppies all day.
They are just not interested in your ….ish, if you know what I mean. 😛
If you have a blog about puppies, you can get that content in this facebook group.
On the other hand if you were to share your content to facebook groups where people are looking for opportunities or ways to make money online, that is your target audience.
Make sense? Awesome!
Ever wondered why some people just don’t leave a comment on optin to your list?
….and that takes us to pitfall #4
Blogging Pitfall #4 : Absence of call to action in your blog posts
When writing your lead-sucking, value-driven badass blog post, you need to imagine that your reader is the world’s most dumbest person, that unless you tell him to do something he/she wont to do it, even though its understandable such an action is required from their side.
It’s a little mean, but it’s the truth.
In my defense,
The Truth shall set you free, but at first it will piss you off – Tony Robbins.
Lets say you have avoided all the pitfalls and while tracking using Google Analytics, your website is active but your sales are just not so impressive at all.
People are literally taking the value you provide to the marketplace and you are not getting much leads, guess what you are missing, a small piece in the puzzle that could make all the difference to your game.
Its called Call to Action (CTA).
Absence of this badass element in your blogging can hurt your business severely. Absence of a CTA is the barrier that virtually stops your visitors from being your lead and perhaps becoming your customer.
If you’re not optimizing your blog with offers and calls-to-action, you’re missing out on a tremendously powerful business opportunity to generate leads, thus diminishing the value of your blog’s ROI (return on investment).
Your blog visitor could be at different points in the sales process. Your visitor could be first-time visitor, a sales-ready lead etc.
Your Call to action has to be prepared in such a way that it resonates with people at multiple points of the sales process and ofcourse your CTA must lead your visitor to a capture page.
So next time, make sure you do have a strong CTA to capture leads.
Bonus Blogging Pitfall: Sales Letters…BOOORING
[shawn michaels images saying boooooooring!!]
Here is a bonus tip for you. Avoid writing sales letters in your blog post.
When I see blog posts with too much of pitching in it, I just doze off or else I just go to facebook.
Why? Sales letters are just so boring.
Take the world’s top trafficked sites on Alexa.
- Yahoo! (I don’t know how or why, but they are hanging in there.)
As you can see folks, these sites get a huge amount of traffic because they have helpful information, the visitors are entertained, visitors are able to socialize and connect with other people.
This exactly what people expect from your blog. Well, you might or may not be able to hit all the check marks, but its worthwhile to know people are not their to read your blog post to see your sales presentation or read sales letters.
So get rid of sales letter blog posts and give useful content with the entertaining information just project your personality, your quirks and stay unique.
This is what will help you succeed in this business.
Alright guys, I had literally had a nice time writing this article for you. I guess I spent 5 mins extra in my 1hr blogging strategy cuz of the bonus tip. 😉
If this article has helped you and has been informative, kindly like and share my blog post.
What are the pitfalls you have come across or you feel you are going through while building your business, feel free to chime-in in the comments below.
Until next time yo,
Your Empower Success Coach