10 SEO Tactics to Embrace in 2015

SEO is one of the top most priority for most internet marketers, network marketers, small business owners etc for gaining a potential lead and customer on the internet.

Many people invest their hard earned $$ for pricey courses that “teach” them SEO but what they don’t understand is that the landscape of SEO is changing periodically.

By the time they finish learning the SEO course with black hat tactics, after hours and days of procrastination, a Google update comes along and they crawl back to square #1.

Google had come with many updates, the panda, the penguin and then the hummingbird.

Yes, the sound of a hummingbird still drums in our ears.

This update has crippled many black-hat SEO practices like search engine spamming with keyword stuffing and illegitimate back links etc.

Does it mean, it has made SEO a never ending headache for new marketers? HELL NO!!!

In this article, I will show you 10 SEO tactics you need to embrace going forward in 2015.

Continue reading 10 SEO Tactics to Embrace in 2015

How to capture leads and sales using Instagram

It has been increasingly clear that photos grab a customer’s attention instantly.

So it makes perfect sense to use a platform like Instagram for marketing your
products by crafting really attractive posts.

Posting on Instagram is not just about clicking a photo, slapping a fliter and hitting publish.

If you wanna really make an impact with your photos, you need craft it to your purpose and intent

Right now, I’ll show you can achieve just that. I’ll show you exactly how you can use Instagram to your advantage to increase leads and conversions

1. Create Images to Grab Attention

This is a no-brainer because as humans we are instantly attracted to things that are pleasing to the eye.

You see a lambo on the road, you would stare at it, won’t ya? well unless you are super-rich freak… (you’re minority…just kidding)

So if you’re posting a photo on Instagram, make sure that you take a photo at an angle that bests shows off that image. Think of it like your product is a model, that you want to take photos off for marketing your product line.

Find that interesting angle.

You could either choose to show the entire image or maybe just a portion of image or else, you accompany your major product with other products which could represented as an accessory to the product, like a Laptop, with a bag, mouse and headset.

That later approach appeals more to the user creating the illusion in the user’s mind that all of these are packaged as one, which sparks a conversation brewing via comments.

The approach you want to go forward with while marketing on Instagram is entirely your choice. I would suggest you to experiment with a few photos and with different styles and see which gets more traction and then stick with it.

Focus on Lighting

Proper lighting for your product is key for it to grab attention in a photo on Instagram. When it comes to marketing on Instagram you one shot to grab a user’s attention with photos. Proper lighting can accentuate the way a product is presented in the image and standout from all the clutter that runs through a user’s image feed.

There is nothing that can fix or tweak poor lighting other than photoshop. On Instagram there is only so much you can use with filters and image editing features but to seriously stay head and shoulders above the competition, proper lighting is key.

Make use of Instagram Filters

Instagram sets up the mood for the photos you snap and upload. The founders of Instagram found that they stood different compared to any other photo-sharing app out there when they launched. It makes perfect sense to use their Unique Selling Proposition to your advantage by using those filters and convey a different visual message to your audience.

2. Use Captions to Tell a Story

Captions are a great way to convey the story of a brand. People love to hear stories. When we were kids we like to hear stories from our parents and grand-parents. Not much has changed over the years when you grow up.

We love stand-up comedy and all what they do, is tell a story with humor element in it. Use Captions to tell a story that showcases your brand in a unique way.

3. Add Relevant Product Hashtags

Hashtags are something that made popular by Twitter and gained wide acceptance across various social media because of its ability to get an information outside of a specific social circle. Adding relevant hashtags to your Instagram posts can help you gain more traction to your photos. Use popular hashtags if they apply to your photo or your brand.

I have seen alot of people overkill their photo captions with hashtag after hashtags just exposes that you are so desperate for attention. The best process to follow for an Instagram post is to put three to five best relevant hashtags.

4. Tell People What You Want Them to Do (Call to Action)

Call to action is something that a marketers must use without having it specified for any kind of marketing anywhere. The reason you market is to get people to take a specific action. You don’t your audience to go, “Wow, that a really great offer. Now what do i do? Meh….I’ll just scroll down”.

Use CTAs folks. Tell them exactly what you want them to do and they’ll do if they find your product something that they can benefit from. Your CTA can be very concise and short like “Grab the offer” or “Download our app” or “Get Yours Today”, whatever is applicable to your Instagram Post.

Add CTAs in your caption and as well as on the post. Although, CTAs on posts gets more conversion.

5. Team Up With Influencers

Influencers are the ones who already have a loyal fan following and are trusted for their honest opinions about what products to purchase. Working with people who already have a large audience who they have a relationship with can instantly increase your reputation as the audience will trust the source of info and at the same time, it can increase your leads & conversions and your fan following on Instagram.

Some more Instagram marketing tips

Now that you have got the specifics on How to capture leads and sales using Instagram, here are some more instagram marketing tips you can use to really scale up your content creation efforts.

Creating impactful content is one thing, but really engaging with a user’s response works a long when it comes to building brand relationships with the audience. People love getting responses from a brand, it makes them feel important unconsciously. Generally it feels good.

Have a content strategy. Determine a routine for publishing your content. Find out what works for you. You want to publish content on instagram either daily, weekly or whatever works best for you. Have milestones setup in your marketing plan to reach X number of followers or to get X amount of likes and user engagement etc.

With all the traction you receive it makes perfect sense to determine which content gained more traction from the users. Which filter worked better for your brand etc. Those are some hints for your remove the guess work from your marketing and this keeps evolving as your grow your brand on Instagram.

Using these Instagram marketing tips, you can be sure to build your brand, generate leads and conversions and exponentially increase your brand reach and reputation. These are the simple tips that famous brands like Nike, Reebok, Adidas etc use to market their products on Instagram. They had been in this game for a longer time than you probably, but its never too late. There is always room for more.

Are you using Instagram for selling your products/services? Do you use any of these tactics with your account? Please share your thoughts about this post in the comments below.

How to convert leads when you just start out

A commonly mistaken notion in this industry is that you have to fake it to make it. Some of them think they can’t really become successful because they do not the results they are looking for.

A majority of people tend to believe that their results depends on their sponsor’s success. This is just shear BS.

Even if you have a rockstar sponsor who makes a million dollars, there is no absolute guarantee one can determine his/her success.

Every effort you put in your business is counted. If your looking forward to just put the money and then sit back and relax, you ain’t no entrepreneur material.

Guys like me, works our asses of day-in and day-out and rise above all the naysayers to make it happen for them.

So, how to convert leads when you just start out and you don’t have any results to show your excitement…

Simple, but not easy!

People are looking for leaders. Personally i would kill to join a really good leader who can help you build your business.

Leaders are not created by their income proofs or testimonials. They are made by the knowledge they impart to the marketplace.

Impressing people with fake photographs is not an ethical way to build your business.

Continue reading How to convert leads when you just start out

Why blog daily to get ranked on Google?

In order to generate leads for FREE you need to Blog daily to get ranked on Google.

Blogging daily is sort of like an obstacle for most new marketers who want to make money online.

For those folks, who have never blogged before, it could be a challenging task.

So allow me break this down for you.

In this article am going to explain why you need to blog daily to get ranked on Google & How to blog daily to get ranked on Google.

Before we talk about this in detail let us see what our core objective is.

Our objective is to get ranked on Google.

Blogging daily is one small factor to getting ranked on Google.

To get ranked on Google fast, Google needs to know that you have a lot of content to share in a particular niche.

When Google Bots come across your site and if it doesn’t see much content added on consistent basis, Google ranks you low because it can’t rely on a blog which doesn’t give out fresh content.

Sure its hard to blog daily to get ranked on Google, which is why not everyone makes the BIG bucks online.

See it like this. Google or any other search engine is in the business of giving the right kind of information to information seekers.

google-missions

They are constantly on the lookout for fresh content which would satisfy their users. If you can prove Google, that your content is useful then you got it.

Search engines have become very sophisticated over the years. Your rank on Google is just a result of numerous factors.

One of them is being consistent in blogging daily. When you generate new content frequently Google now recognizes your blog as an authority, as it has new information coming everyday consistently.

Apart from getting on the top 10 sweet spots of Google, blogging daily can help you become an expert in your niche as you research and learn more information from different sources.

Aside from those benefits you will get better with your writing skills and don't make the embarrassing mistake in the image below...LRMAO

Blog Daily to Get Ranked on Google

How To Blog Daily To Get Ranked On Google?

Lets face it, both of us become lazy once in a while, that’s just human nature.

We ain’t robots. Despite this problem, How can you be consistent and blog daily to get ranked on Google?

Simple, but not easy, Why? It still does require you.

I can offer you an easy solution, which will help you stay motivated which helps you to churn out new content consistently and love it.

The key is to keep it interesting. It all starts with you choosing the right niche to make money online blogging.

Choose the niche that you love to write and think about all day.

Go after the least competition keyword if you are going to be ranking on Google. If your motive is to get many eyeballs to your page without the help of Google, then I’ve explained that process right here.

So once you have chosen your passionate money making niche and selected the right keyword.

Your objective is choose a specific portion in that niche for the present week.

On Weekends you could select a topic in your niche and blog about it.

For example, if you niche is internet marketing, the first week you could blog about How to setup your blog and stuff like that and the next week you can choose another and blog about them daily.

Now when you blog daily I suggest you try to create posts that have a relation with each other so you can link those articles with each other and those type of internal linking are something Google does look for while going through your blog posts.

Its all about choosing the right niche.

I chose Internet Marketing and making lazy money online because I love this niche, every time I learn something I get so damn pumped and excited which enables me to blog daily to get ranked on Google.

Hope you liked this article and it helped you on “Why and How to blog daily to get ranked on Google?

I would really appreciate it if you could like, share, tweet this post and gave me some social media love, if you think this article deserves some love and I answered your question as much as possible.

Until next time.

Peace.

Building a Successful Online Business Without Getting Ranked on Google

In the last post I had explained How I got my shopping cart ranked on Google by choosing the right niche and doing a keyword research.

…and yes I do understand ranking on Google is difficult and takes some time and effort because of the competition in the marketplace.

You can't blame Google for that because thats what happens when douchebags (search engine spammers) manipulate Google for getting ranked.

Besides that, lets face it, even if you get ranked on Google today it doesn't mean that you will stay ranked on top after a few months or even weeks because you are competing with a massive marketplace of people who are competing for the same keyword you choose.

This post is for those folks, who are in a highly competitive niche and all ideas are taken and used by other marketers.

The only logical option next for most marketers is to get into paid advertising to stay on top of all Organic Results on Google.

What if, I told you, you could get MASSIVE traffic and still generate leads and sales WITHOUT getting ranked on Google?

Impossible? You wish.

There are other traffic sources out there that many people choose to search rather than just Google. Sure, Google gets the lion’s share when it comes to searching information.

…but there are real people who do search for information on other distributor networks which can get you a real good amount of targeted traffic to generate leads and convert sales.

Before I get into more details, let me start of by mentioning, the alternate way of getting leads and sales is not spamming.

We are syndicating our content on different networks to get eyeballs to your site and/or for getting backlinks.

Which all networks? Here is the list of networks I suggest you do syndicate.

1. Social Media

This is the sure fire way to get as many eyeballs as possible on your content. Sharing your content with people who are interested in your content is what is going to make the difference for you.

Most new marketers spam in social media but they fail because they are not showing their content to the hungry crowd, a.k.a, those people who are interested in your niche.

When I say “Social Media”, I mean all of it. Not just Facebook, Twitter, LinkedIn, Google+ and Pinterest. There are a lot of people social networks people are constantly visiting.

If you miss out of bringing your content in front of their eye, then I can guarantee you one thing, you are leaving a lot of leads and sales on the table.

Create accounts in social networks possible, DON’T SPAM but be social. Engage and participate.

2. Content Networks

As mentioned earlier there are many content distribution networks on the web and for a small majority of people their search for things online start from those networks…

Yes I know it sounds strange…I go directly on Google for searching but there are a group of people who use content networks.

To give you few example of some content networks, I would recommend slideshare.net (owned by LinkedIn), ezinearticles, docstoc.com etc.

Remember you need to repurpose your content before you put up your content here. For example of slideshare, you need to create an engaging PPT for your post to get viewers in your post and they are pretty nasty at finding spam. Zero tolerance.

Almost like if you use a keyword 2 times (well sort of like that, not exactly twice). Your account is history.

I get good results from Social media so I’m sticking with it.

3. Niche Forums

Getting your content repurposed and published on various niche forums can help you become an authority figure which means, when you blog consistently and add your content to other blogs, readers of that niche see you as an authourity in that niche.

The more blog content you repurpose and publish the better results you get. Through this process you can get natural backlinks to your blog and Google loves seeing backlinks to your blog, making you look like a sexy beast in the eyes of the Google Spiders.

4. Backlink building software

Ok, I know this is going to cause some debate. Google is now smart to find out if you are spamming links all over the web but the radar is set up to high to even trigger it.

Let me explain, before Google came out with the Panda and Penguin update, all the blogs with almost 8 million backlinks used to get ranked high on Google as they found it to be useful as per their algorithm.

So why do I suggest using a Backlink building software? Here is why…

8 million backlinks is so effing impossible for a blog to achieve….

However, you can get somewhere around 800+ backlinks, that wouldn’t hurt your blog. If your content is really good, people would share your content on social media which is a hint for Google and other search engines to rank your blog high.

So if I compare blogging with bodybuilding, using backlink building software is like using steroids in the bodybuilding world. You can get your blog enhanced with a little support from actual niche website which are not spammy and helping you to rank your content on Google.

Its more like a fastlane to getting ranked on Google but the quality of your content does matter.

Check out this article on How to create Google quality content.

This traffic source is the best if you want faster results and if you don’t have a budget for paid ads.

It doesn’t matter how competitive your niche or your keywords because in this method we do not really on Google for getting ranked, we directly get our eyeballs from other sources.

However, its recommended that you write a piece of content with Google on-page SEO implemented on it because on the long, if you do get Google’s attention for any keyword via social media or other sources, you do not want to get that opportunity passed away from you just because of the poor on-page SEO.

I hope you for some value from this content. If you have been blogging lately, feel free to share your sources of traffic in the comments below. Lets help and grow together.

Feel free to share, like, tweet, pin using the links below. I would really appreciate that.