Blogging is a double-edged sword for attracting leads to you and you have to do it in a certain way to be more compelling to turn your visitors into leads.
It’s not by doing a lot of things, but by doing things in a certain way what makes you successful.
Today am going to discuss with you, the 3 myths or misconceptions that most people have about blogging.
Like I said, blogging is a double-edged sword, if you don’t use it wisely you will get hurt and if you use it well, it could help you take-off your business rapidly.
Now lets checkout the 4 myths, shall we?
Blogging Myth #1: Quantity over quality
Focusing on content quantity over quality sometimes is just overkill for most users.
When you write a blog post, I suggest you concentrate every bit of your creativity in providing quality.
Quality is what engages people, quantity just shows Google that you have lot of content to share.
Ever seen some website which doesn’t have any content on it but still ranks for some keywords? This happens when the site has high social ranking, meaning people love the content shared and that would become a factor for Google to rank them.
Bonus Tip: Get your site engaged on Google+ 😉 Helps with your Google ranking
Using videos, images and other educational elements in your blog post could actually boost the quality of your post their by gaining your user’s interest.
Think of every blog post you write as a sheet of paper with a faded background like in the image.
The beginning of the post is what most of your readers actually read. If you have a great start, its more likely people would be interested to read on.
This would be the best place to put a YouTube video of the post so your visitors can watch and understand what to expect from your blog post before going through the entire post.
Don’t make a lengthy video, as it would be overkill. Whatever you do, always focus on providing value. Readers LOVE it.
Refrain from writing sales letter. A blog post is not a place for it and besides its boring. You don't want people to doze off.
If you have to describe something or tell a related story, go ahead but keep it interesting.
Finally, I would say an Ideal post could have 500 to 1500 words and anything beyond that should probably become an eBook.
Lets get over the next myth…
Blogging Myth #2 : Post your content, traffic will come
Oh, this is a classic.
I chuckle when people tell me, that traffic will come from Google automatically and all you have to do is be persistent with blogging and create value-packed content.
I’ll be like yeah, yeah right. Good luck hanging in there until the Search Engine giant gives you some credit.
This statement is true, if this was 2004 or 2005, when blogging was something that was just coming around.
Things have changed a lot during the past 10 years. Google now has a whole new level of ranking algorithms.
They have sent pandas and penguins to fight the spammers and people who find out short-cuts in their blogging.
This is 2014, search engines have become smarter and better. You do not wanna fake your presence or find a shortcut to rank…
….and if you do your site may not last long on the search engine
…maybe one day you’ll find your site go KABOOM!!
You do not want that to happen, do you?
How to do you get ranked on Google Fast? It’s easy.
- Stop looking for shortcuts and be true to yourself.
- Roll-up your sleeves and deliver value through your blog posts (like i do :D)
- Syndicate your content with social media, meaning, get as many eyeballs as you possibly can.
- Get leads and offer value, then, convert for sales
Social media is where your success lies. Well not just social media, anywhere and everywhere where people are engaged. (lots of wheres?? Ummm..)
But you get the point.
Most people write 5 to 10 blog posts per day, I don’t even know how they do it but if you look at there conversions its pretty darn low….
And that’s because they don’t syndicate their content with social media..
Even if you have 200 to 1000 blog posts, if you don’t have traffic, your conversions remains low.
1 awesome post with tons of traffic is WAAAAY better than 100s of mediocre posts with no traffic.
So go ahead write some badass posts and get crazy bringing traffic.
Bonus Tip: Do not spam on social media. Share your content with people who are interested in your niche
…and next in line of blogging myth is….(drum roll please...)
Blogging Myth #3 : Content is King
This statement is true only to a certain level but in most cases content isn’t king.
You can’t just mish-mash content from everywhere and share that post.
It doesn’t quite work that way.
The relationship you have with your readers is what matters and that rules.
Your content needs to be different and most importantly it must portray YOU. When you write content in that pattern, your readers know who you are at much more personal level.
As a result, you get leads and hopefully get some conversions.
I have seen many bloggers who write content copying others content and marketing them.
Think about it like this.
How does that make you useful to a reader? Make Sense?
So concentrate on building relationship. Let’s say even if you are successful with mish-mashing content from other websites and you get some leads and sales.
You wouldn’t be comfortable working with your customer because he didn’t resonate with your true nature, as your blog posts were an imposter of what other said about the topic.
SO be honest, standout from others. Bring your original s**t and get leads. Following this advice would actually boost your online business like crazy because only those people who are appreciating your way of communication stays with you in your business.
Besides you always wanna think about your business for a long term success not the usually sort-out short term success. It doesn’t last.
Here is why you shouldn’t do that EVER!
- Its not natural, people wont be able to have that interpersonal relation with you.
- Google could ban your domain, making it even hard for you to get back on Google search results
- You don’t standout from other marketers.
The internet can give you automated income, but it requires you to break some sweat in writing content and serving as many people as possible.
Bonus Tip: Do some live hangouts and shoot video that’s guaranteed to shoot your site engagement through the roof. Get comfortable with making YouTube videos. (I’m still getting myself comfortable :P)
Let me just wrap it up here folks.
3 myths about blogging to make money online
- Blogging Myth #1 : Quantity over quality
- Focus on Quality
- Quality engages people
- No to sales letters
- Keep it interesting
- Blogging Myth #2 : Post your content, traffic will come
- Get eyeballs on your content as soon as you can
- Your traffic number initially will give you more inspiration
- Share with people are interested in the niche you are into
- Do not share your internet marketing blog post with some who is into dog training.
- 1 High-Quality post is better than 1000s of mediocre posts
- Blogging Myth #3 : Content is King
- No, Relationship is King
- Do not mish-mash your content from other blogs
- Bring out your real s**t
- Think about your business for the long-term