SEO is one of the top most priority for most internet marketers, network marketers, small business owners etc for gaining a potential lead and customer on the internet.
Many people invest their hard earned $$ for pricey courses that “teach” them SEO but what they don’t understand is that the landscape of SEO is changing periodically.
By the time they finish learning the SEO course with black hat tactics, after hours and days of procrastination, a Google update comes along and they crawl back to square #1.
Google had come with many updates, the panda, the penguin and then the hummingbird.
Yes, the sound of a hummingbird still drums in our ears.
This update has crippled many black-hat SEO practices like search engine spamming with keyword stuffing and illegitimate back links etc.
Does it mean, it has made SEO a never ending headache for new marketers? HELL NO!!!
In this article, I will show you 10 SEO tactics you need to embrace going forward in 2015.
Keep URLs Short & Sweet
The first thing a search engine sees about your website is your URL. It goes without saying, a short URL will outplay any keyword strategy your niche competitor puts forward because, from a Search Engine’s perspective, its much more easier for it to crawl and categorize what your blog post is about.
If you use WordPress, as you type your page/post title and go ahead type your article, it automatically creates a URL for that content, but if you notice most of the time those URLs will be super-long making it too difficult for the search engine to categorize your website properly.
You might even get traffic just by leaving like that, but remember the money comes only from target audiences. So having a long URL by default could even rank you for search terms you don’t even benefit from and thereby hurting your ability to hit your target audience.
My personal suggestion is to ignore stop words and keep your URLs within 3 to 5 Words. Any more than that is unnecessary.
Efficient Use of Title Tags
The second thing a search engine notice about your website is the title tags. It tells the search engines what your webpage is all about. You’ll find it at the top of a browser.
Remember when you do a Google search, the first thing you read in the results is the title of the webpage. Your page title must drive people to click your site.
You are in a way selling a Google user on the content you have in-store for the user’s search query using lead attracting page titles.
Remember that Google limits title tags to between 50 and 60 characters. It’s generally recommended that you should keep them below 55 characters.
Your title take must attract people to click on your site. Using a common keyword that fits your niche would be a great thing to do.
This should be easy because it is the category of your website.
Stop Keyword Stuffing
Often times people think dumping a blog post with a boat-load of keywords would help them rank.
It used to be this way 10 years back. However, now Google bots have become smarter and it can identify pages filled with awkwardly positioned keywords.
If you could just naturally mention the keywords you want to rank for casually in your blog post once or twice, you are good.
Here is some extra tips for creating good targeted content.
- Choose a topic that people generally search for and want to hear about
- Your natural search phrase should automatically fit in your article without you having to strategically thinking about it.
- Create quality content. Your quality of writing will prove Google to rank you.
Remove Meta Keywords
Google initially used meta keywords field to get an overview of the website but unfortunately most people stuffed with too many keywords.
Nowadays the meta keywords fields helps Google to identify sites that are spamming the search engine.
Google and Bing has basically ignored meta keywords completely, so stop using them.
Make Your Meta Descriptions Irresistible
Just like Meta keywords, meta descriptions were used by Google for getting overview of the page but over the years it stopped being a ranking factor in Google’s algorithms.
It still has no effect on Google’s PageRank algorithms, however, Meta descriptions can really help you with conversions on your site.
Meta descriptions has been proven to be the most important tool for getting people to click your link in the search results. It increases your click-through rates from the search engine results pages, which does influence your Google ranking.
Creating customized meta descriptions for each of your blog post can really increase your click-through rates and increase conversions on your site.
OG:Description is yet another description meta tag exclusively for Social media platforms like Facebook. What does OG stand for?? In this case it doesn’t mean Original Gangster. OG Stands for Open Graph.
Use Header Tags In The Order Of Importance
Header tags indicate the order of importance of an article. Google bots will look at these before it crawls through all of the page’s content.
Using them shows Google how your site is categorized and it can enhance your SEO.
Refrain from using generic terms as titles like ‘Services’ or ‘Portfolio’. Making unique titles can give you far better results.
Use Alt Attribute on Images
The alt attribute in an html code for images tells search engines exactly what an image is.
Google can only read the text content in your webpage. It can’t read image directly (just yet). They are not able to see, what we see. They can only process textual information like file names, descriptions, alt text etc.
An alt text is generally a basic phrase that define the image. It is using this text that you can rank Google’s image results.
Having an image with the name of the blog post can actually increase your click through from Image results as well.
Make Natural Inbound Links
Before Google released the Panda and Penguin search engine results were full of spam.
Infact ranking a website on Google before the update releases were easy, all you had to do was to pay few websites to link to you and instantly, Google would deem you as an authourity figure because of all the backlinks you receive.
Now it doesn’t mean inbound links are bad. They continue to influence the rank and the reputation of your website, but your inbound links must natural.
It must come from a trustable source. It must come from a website that is relevant to your niche. It should 100% natural.
To Google, getting linked by another website in the same niche and from another trustable source is a star for your site’s reputation. In order to rank, you need more stars, so to speak.
Increase The Site Speed
Users have very low patience when it comes to loading a webpage.
Infact Google penalizes websites that takes longer than five seconds to load.
The speed of your website is a marker of quality and Google doesn’t want poor quality websites ranking high on their search results.
To increase the speed of your website you should firstly consider using Google’s tool to identify the speed of your page and then do the necessary changes to your website.
If your website takes longer than 5 seconds to load, optimize by reducing the number of files you have to load. If your website is running on WordPress, there are some cache plugins you can use to optimize your page load.
If that doesn’t solve the problem, you will have to upgrade your server for better performance.
Bottomline : SEO Is All About Quality In 2015
This article should prove to you that SEO in 2015 is all about quality. Grey hat or black hat SEO techniques will not work on search engine ranking anymore. Ranking on search engines is all about, writing good quality posts and good quality linking with other people in your niche.
Did you know about these SEO tips before? Do you have some new SEO tactics in rank on Google? Feel free to share it in the comment below.
Hope you enjoyed this article and above all hope it helps you optimize your blog to rank online. Please like and share this blog post to others who may benefit from this article. Feel free to share your thoughts in the comments below.